Here at Mac Alliance, we are Friendly, Knowledgeable and Honest.

You are going to get the best value with Us. We will strive to make sure you understand what is happening with your service.

Mac Alliance offers a full range of
services for your Apple Computer.

We Repair and Support All Makes And Models of Apple Computers.
We Sell Used/Refurbished Apple Notebooks and Desktops.
We Assist You In Purchasing New Apple Computers at Very Good Prices.
We Offer On-Site Service.
We Can Design a Backup Solution, So You Won’t  Need Our Data Recovery Services When Your Hard Drive Crashes.
We Can Sell You and Setup a Wired or Wireless Network Solutions.
We Offer Data Recover For Those People Who Don’t Get A Backup Solution From Us.
We Offer Training on Mac OS, iLife and Several Other Applications.

Mac Alliance Has Been in Business Taking Care Of Central Texans’ Apple Computer Needs For Over 24 Years.


Ken Gould, Owner

Ken began selling, servicing and supporting Apple Computers and related products since 1990 here in Austin. “My first computer I ever sold was a Fat Mac, (A MAC 512 with a 800k Floppy Drive). From those very first days I fell in love with macs’ ease of use.”

I always strove to be friendly, knowledgeable and honest with my customers. Back in the early days there was a joke, What is the difference between a used car salesman and a computer salesman? The used car salesman knew when he was lying. Computer salesmen would promise customers the world regarding the capability of the computers. I never did that. If I didn’t know for sure the answer I would tell the customer that I would go research the answer and get back with them. And if it meant losing a sale that was OK, because I knew I was going to be around for a long time and people would remember my honesty with them and come back to me in the future.

That philosophy seems to work because Mac Alliance has been in business for 24 years.


Best of Austin 2001

Best Computer Repair / Readers Poll: Mac Alliance
Mac Alliance can outfit or find just about any Mac part you need – even if they have to stifle giggles at how ancient your machine is. They usually don’t laugh, though, as they know Mac owners are loyal and true. The folks at Mac Alliance will service your old heap on the cheap and can fix just about any problem. We know firsthand, and apparently so do our readers.

Best of Austin 2000

Best Computer Repair / Readers Poll: Mac Alliance
Reliable, knowledgeable, and straightforward, Ken Gould and his Mac Alliance crew can make your Mac purr again. With an ample selection of replacement parts and a walk-in-friendly atmosphere, this is the Apple support one-stop. While you’re waiting, check out their bulletin board for the latest anti-evil-empire (Microsoft) news.

Best of Austin 1998

Best Used Computer Salesman / Critics Pick: Ken Gould
They used to say the difference between a car salesman and a computer salesman is that the car salesman knows when he’s lying to you – meaning that many people in high-tech sales are, um, a little unclear on the details of the product they hawk. This is not the case with Ken Gould. The guy knows his used Macintoshes, and has he got a deal for you. He sold Mike Judge’s wife a complete system and provided tech support for Vanessa Redgrave when she was in town researching a script, so he’s got the Superstar Seal of Approval as well as ours.

Best Thing About Owning A Mac / Critics Pick: Mac Alliance
This place won our hearts and hard drives back in 1996, but they continue to come to our rescue with their first-class service. Owner Ken Gould provides Mac users with complete Macintosh resources. Customers like them because they understand what they’re doing – and they’re honest about what’s best. Hey, if it’s good enough for Vanessa Redgrave, Mike Judge, and Emilio Estevez when they breeze through town, it’s good enough for us. Ask Ken about the time Vanessa fixed him lunch!

Best of Austin 1996

Used Mac Gear / Critics Pick: Mac Alliance
With just a few quick calls to inquire about the availability of a mouse to match a Neanderthal Mac Plus, we learned that there is one place that keeps them, up-keeps them, and sells them at a price way below the competition: Mac Alliance. With their prices, we might not have to wait until next century to upgrade.

Contact Us

We are located in North Central Austin just West of Lamar Blvd. and North of Koenig Road/Hwy.2222.

Address:  900 Old Koenig Lane
Suite #134
Austin, TX 78756

Store Hours:
 Flexible. Please call for availability

Phone:   (512) 453-3830

Email:   mac1@macalliance.net